What led me here

There’s something about being close to nature that makes me feel alive, like I can breathe deeper, think clearer, and just be. It grounds me when things feel chaotic, and it reminds me that change doesn’t always have to be loud or dramatic. Sometimes, it starts with paying attention. That feeling, of being centered, connected, and hopeful, is something I believe everyone should get to experience.

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That’s where Neti began. Not with a business plan, but with a quiet intention: to help people reconnect with the world around them, and to make sustainability feel less like a burden and more like a natural way of living. I didn’t want to build something preachy or perfect, just something real, that could meet people where they are.

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Neti is my way of bringing sustainability closer to people’s everyday lives, not through big declarations, but through small, practical, meaningful shifts. Whether it’s helping a family turn their home into a sustainable space, designing hands-on experiences for employees, or building community campaigns from the ground up, the goal is simple: make sustainability make sense to people.

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This isn’t just work to me. It’s personal. I’m driven by the belief that we don’t need to wait for the world to change, we can start where we are, with what we have. And that’s exactly what Neti is here to do.