Let me ask you something: When was the last time you bought something just because it was sustainable? Probably rarely. You bought it because it looked good or felt comfortable or was reasonably priced or simply worked better. That’s exactly why sustainability is becoming normal in India. Not because people suddenly changed. But because design did. Some brands are making products so good that sustainability becomes a bonus and not the only reason to buy. Let’s look at how tha

Every day, we make simple buying decisions like what we eat, what we wear, what we throw away. Most of these choices are a part of our routine. But collectively, they shape markets, influence businesses, and impact communities and natural resources. That is where conscious consumerism  comes in as a habit of pausing before we purchase and asking: What does this choice support, and what does it cost beyond the price tag? What Does Conscious Consumerism Mean? Conscious consumer

India’s urban future is not just about growth, but about how cities function under pressure. As scale exposes deep inefficiencies, sustainability will decide which cities endure.

Chandigarh was designed to breathe. Every road, every sector, every open space was part of a rhythm, a balance between movement and stillness, modernity and calm. Today, that rhythm faces a test at Tribune Chowk, one of the city’s busiest junctions where a proposed flyover has sparked debate. The Case for the Flyover Supporters make a practical point. Traffic at Tribune Chowk is getting worse every year. Vehicles from the highway merge with local traffic, causing long delays.

Preparing students for the future isn’t just about academics, it’s about equipping them to tackle real-world challenges. Teaching sustainability and the Sustainable Development Goals (SDGs) empowers children to think critically, act responsibly, and become leaders who can shape a better world. From hands-on projects to ethical decision-making, schools that embrace sustainability are planting the seeds for lasting change.

Corporate Social Responsibility (CSR) has too often been reduced to photo-ops and glossy reports. But real impact happens not in the spotlight of publicity, but in the quiet, consistent work of building schools, providing clean water, supporting communities, and creating lasting change. True CSR isn’t about how good a company looks—it’s about how much good it actually does.

Sustainability at work is no longer a distant dream, it’s already taking root. From solar-powered farms and biophilic offices to waste-to-energy systems and shared rural infrastructure, workplaces are evolving to become smarter, greener, and more profitable. This blog explores how businesses are redesigning their spaces not just to reduce harm, but to regenerate the planet while driving growth.

We don’t always realise it, but a lot of the changes we’ve made in our lifestyle lately either out of comfort, health, or even aesthetics are already sustainable. It’s not about being perfect or loud. It’s about doing what feels right, in ways that quietly reduce waste, overconsumption, and stress, it is time we rethink what it means to live sustainably. Taking care of your health is already a sustainable act Eating clean, exercising, and building better routines might feel l

CSR is often the shiny label companies wear to show they care: an annual report, a tree-planting drive, or a cheque written for a good cause. But here’s the truth: real responsibility starts when sustainability moves from being a department or a yearly initiative to being how the business runs every single day. When you stop treating sustainability as charity and start treating it as strategy, everything changes. Before a company donates to save a forest, does it look at its

The moment you realise that sustainability isn’t about saving the planet but about enhancing how you live, that’s your Day Zero. That’s when your journey begins. And no, it doesn't mean you need to uproot your lifestyle or follow someone else's idea of what "sustainable" should look like. It means asking a simple question: What’s one small shift I can make today that feels natural, useful, and worth repeating? To get you started, here are some uncommon, yet highly impactful t